Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Ryan, a senior analyst with a private investment fund in New York City, New York who has this question about brand licensing.
On Friday, July 29, 2011, USA Today showcased an article on the front page of their business section titled Donald Trump Faces Lawsuit Over Business Deals.
Best-in-class manufacturers, such as Coca-Cola, General Mills and Kellogg’s, often license brands such as Disney, the NFL or the Beatles into their company to increase sales, reach a wider consumer base, and in general, improve their business results.
I was talking to a prospective client the other day. We were discussing how product innovation is critical to helping brand owners stay connected with their consumers. One of the best examples of this is to consider what Apple has done with their iPod, iPhone and most recently the iPad.
Whether your brand licensing practice is decades old or just starting out, optimizing it is critical to the long-term health and vibrancy of your brand.
