In the UK in recent years there has been an emergence of a number of challenger bank brands.
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Paul Bailey, Author at Branding Strategy Insider - Page 6 of 8
I recently attended a great morning session on strategy at the You Can Now (YCN) here in London.
Brand architecture is the structure given to the brands which are owned by one organization or business.
Adidas and IKEA recently announced they were joining forces in a slightly surprising brand partnership.