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Martin Roll, Author at Branding Strategy Insider - Page 4 of 4

Brand Management

Brand Marketing: The Shift To Customer-Driven

Martin RollFebruary 1, 20081 min

One of the business ideologies that has gained maximum currency in the recent past is the customer-centric business operation.

Brand Strategy

Brand Endurance: Hello Kitty

Martin RollDecember 14, 20073 min

Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.

Brand Management

Building Iconic Brands

Martin RollNovember 14, 20072 min

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons. But very few companies are able to achieve this iconic status.

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