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Chris Walton, Author at Branding Strategy Insider

Starbucks’ Third Place Strategy: Built For The Past

This month, Starbucks announced that its coffee delivery business is now a $1.0 billion business. Yes, that’s right, $1.0 billion. With a “B.” And, even more striking, in its most recent quarter, Starbucks also announced that said delivery business grew by almost 30%. Now, some out there might be thinking, “Okay, that’s interesting, but what’s the big deal?” Well, the big deal is that the implications of this statistic go far beyond just selling coffee.

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