Achieving brand admiration requires keeping the company’s end game— creating brand equity— in mind.
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C.W. Park, Author at Branding Strategy Insider - Page 2 of 3
It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.
The best brands make customers’ lives easier, more gratifying, and more meaningful.
Knowing how customers make buying decisions (and how they judge the relative value of one brand over another) is important because it provides insights into the different value-enhancement strategies marketers can use to enhance the brand’s value and strengthen brand admiration.
The more your brand enables, entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be.