Leading Brands Are Convenient
February 6, 20244 min
The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none.
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February 2024 - Page 3 of 3 - Branding Strategy Insider
How The Concept Of Local Powers Brands
February 5, 20245 min
Local continues to be a driver for customers. Grocery stores like Publix and Whole Foods label items that are locally produced. Farmers’ markets are a draw for shoppers wanting produce that have not accrued a lot of air mileage. Craft fairs and art shows emphasize local creativity and talent.
Brands: A Meager Ally In Social Causes
February 1, 20243 min
We know that social causes are good for brands — reputation, recruiting, and community relations. But are brands good for social causes?