Brands Must Reflect Customer Beliefs
June 7, 20164 min
Every brand needs to make a practice of reflecting beliefs. That’s because everything consumers see in the world gets ‘bent’ through the prism of the values they espouse.
NEW THINKING
Home2016
June 2016 - Page 4 of 4 - Branding Strategy Insider
If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?
How Leading CPG Brands Stay On Top
June 3, 20164 min
Why has Tide been a top detergent brand for so long? Why is Heinz Ketchup, popular everywhere, still so particularly popular in Pittsburgh?
The Brain Science Behind Memorable Content
June 2, 20164 min
Memory’s main purpose is not to help us keep track of the past, but to help us navigate the future. This is a critical understanding for business, because decisions happen in the future…and influencing them is how you drive profits and build brands.
Harnessing The Power Of Brand Archetypes
June 1, 20162 min
The most famous brand archetype success of all time is also the most documented.