Metrics and big data are on everyone’s minds it seems these days – a symptom of the market’s continuing obsession with quants as measurement of proof, and indeed proof of measurement.
I was talking with a business associate of mine today. She is working with an organization that has grown from a start-up to a company with more than 1,000 employees. The organization produces high quality products and is growing rapidly however to the CEO’s credit, he is noticing chinks in the company’s armor, chinks that are due to organization growth and size.
At a time when communication is increasingly hailed as shorter and more visual, the way brands choose and use language (the Verbal Brand) continues to hugely influence a plethora of channels, from social media to search engines to advertising, public relations, website content, direct marketing and more.
What would you do with your company’s mission statement? Would you tweet it?, Brian Solis asks in this article. Just as importantly – would you retweet it?
