Basic Brand Philosophy
July 23, 20135 min
The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them.
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July 2013 - Page 2 of 4 - Branding Strategy Insider
Publicity, image, design, taglines, slogans and great brand names — which of these is the most important to a growing startup brand? The answer is none of them.
Should You Save A Dying Brand?
July 18, 20134 min
Recently Patrick Hanlon wrote an interesting piece on branding a DOA brand. In it, he laid out a well thought-through plan to resurrect a dying marque: rediscover your reason for being; define your zealot consumers; define your brand assets; discover your relevancy all over again. His conclusion: “Even brands that seem out of date, irrelevant, and barely resonant with consumers can be re-imagined, reconceived, and reconstructed using this simple, regimented path.”
Building Emotional Connections With Customers
July 16, 20131 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Karen, a Brand Manager in Boston, Massachusetts who asks this about brand research and building emotional connections…
Brand Loyalty: 4 Ways Brands Get It Wrong
July 15, 20134 min
Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They are good at introducing new lines, new variants, new dimensions – in order to attract new customers.