The number one topic and trend many CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation, so they can do more marketing. In my view, social media marketing is an oxymoron.
As a marketer you invest precious resources (time, money and talent) toward achieving your business goals – namely getting people to engage with your brand and creating more revenue! The rules have changed and many marketers are being left behind.
Marketers are now on the far side of the inflection point where pushing products people no longer want has been replaced by business models that engage people with offerings that inspire.
Successful packaging sells. Any company that invests millions of dollars in product development, consumer research, and marketing expects a return on that investment. The shelf is where that happens.
A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns. Few if any are thinking much about the critical importance of brand building.
