Victory At Shelf Requires More Than Words
August 6, 20114 min
The big battle for packaged goods success has always been at the shelf, and nobody will deny the influence packaging has on winning this battle.
NEW THINKING
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August 2011 - Page 3 of 3 - Branding Strategy Insider
Position Your Brand To Transcend Product Categories
August 4, 20112 min
Have you heard of Smith-Corona? If you are my age or older, you have. If you are 25 or under, you may not have. They made typewriters, a product format that became obsolete with the advent of personal computers.
Mr.Trump: Be True To Your Brand And Your Partners
August 3, 20113 min
On Friday, July 29, 2011, USA Today showcased an article on the front page of their business section titled Donald Trump Faces Lawsuit Over Business Deals.
Brand Repositioning Research: A Mandate
August 2, 20112 min
As brand consultants, our primary focus is brand strategy and repositioning based on deep customer insight. Many organizations will ask us to reposition their brands but are reluctant to conduct the necessary customer research at the beginning of the brand repositioning process.