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February 2011 - Page 2 of 2 - Branding Strategy Insider

Marketing Competency Assessment

Over the past decade, The Blake Project has helped hundreds of organizations refine their brand management and marketing efforts. In so doing, we have gotten pretty good at making a fairly quick assessment of an organization’s or individual’s marketing capabilities. Here are some of the signs that the organization or individual knows what it/he/she is doing regarding brand management and marketing:

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