• It costs 7 times more to get a new consumer for the brand than it does to get a current consumer to make an incremental purchase.
• In some sectors, an increase in the consumer base by just one percent is otherwise equivalent to a 10 percent cost reduction.
• Depending on the category, a 5% increase in customer loyalty will lift the lifetime profits per customer by up to 95%.
• Increasingly, brands are shifting their focus from penetration to usage. Greater success comes from getting a larger portion of a smaller segment’s business (versus getting more consumers to buy your brand). This can be accomplished in many ways, including offering more and different products and services that deliver against your brand’s promise.
Sponsored By: Brand Aid
