Defying Gender Stereotypes: One Ad At A Time
When I am asked for examples of great marketing to women efforts, I generally list past campaigns by American Express, Home Depot, Apple and Kleenex.
NEW THINKING
When I am asked for examples of great marketing to women efforts, I generally list past campaigns by American Express, Home Depot, Apple and Kleenex.
One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process.
I recently read a Wall Street Journal article by Mark Penn in which he describes the “new info shopper.” The only thing “new” about this information-gathering, deliberate consumer for me was this: that buying ways formerly seen as feminine are becoming more gender neutral.
Venus and Mars are not in this galaxy. Rather, what we’ve got here are a lot of amazingly economically powerful women looking for products and services that meet their criteria.