NEW THINKING

July 28, 2026Is AI Disrupting IBM, Or Strengthening Its Future?

July 22, 2026How Brands Can Escape AI-Driven Sameness

HomeCategory

Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.

October 20, 20093 min

#13. Raise your prices as time goes on in order to increase demand.

October 13, 20091 min

#12. Luxury sets the price, price does not set luxury.

October 8, 20092 min

#11. The presumed price should always seem higher than the actual price.

October 4, 20091 min

#10. Communicate to those whom you are not targeting.

September 25, 20093 min

#9. The role of advertising is not to sell.