Straight Talk On Branding
January 25, 20072 min
The brand increasingly is becoming the key source of differentiation that guides customer purchase choice.
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Branding Basics - Page 9 of 9 - Branding Strategy Insider
Learn the basics of branding on Branding Strategy Insider. A brand is a source of a promise to its customers. It promises relevant differentiated benefits. It does so not only to place itself into the purchase consideration set, but even more importantly, to be the brand chosen from that purchase consideration set.
How To Change The World: The Art Of Branding
January 16, 20073 min
I am pleased to be the first of 12 authors to join Branding Strategy Insider in this first of a kind blogging effort for charity. This blog entry is about the art of branding...
The Quick Brand Health Assessment
July 26, 20062 min
A winning brand is more than well-known. It is understood, believed, and preferred by the people who matter most. Its value shows up in customer behavior, employee conviction, commercial performance, and the way the market responds to it.