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Brand Legacy - Page 2 of 2 - Branding Strategy Insider

Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.
Brand Archaeology: The Power In Your Past

Whenever I flick through my old vacation pictures, I tend to recall past holidays as being much better than they sometimes were. The break I had in Bermuda that was packed with disasters; or the holiday in Cebu where nothing seemed to go right…I remember them all as being perfectly pleasant. It’s amazing how ten years or so can affect your perceptions.

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