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Brand Building - Page 3 of 4 - Branding Strategy Insider

Building brands requires huge levels of energy. They need to be promoted, they need to be maintained, they need to be serviced … just to keep them going. Learn the tools and techniques for building strong brands.
Brand Building And Aesthetics

Whether one considers Apple’s iPod, iPad or iPhone or Ty Nant’s bottled water or Giorgio Armani clothing, aesthetics plays an important role in the appeal of brands. Even the appeal of less upscale brands is often driven at least in part by their aesthetics. Consider Dove soap or the Gillette Fusion ProGlide razor or Hershey’s Kisses or the earlier version of the Hyundai Sonata that looked like a Jaguar.

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