Our lives are filled with rituals and each one represents an opportunity to position a brand and give it a more meaningful role in the lives of its consumers.
NEW THINKING
Our lives are filled with rituals and each one represents an opportunity to position a brand and give it a more meaningful role in the lives of its consumers.
Sometimes, a perceived weakness of the product (or service) or brand can be re-framed into a positive point of differentiation by telling a story that helps change the way people think about it, or by adding meaning to this perceived weakness.