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Jerome Conlon, Author at Branding Strategy Insider - Page 11 of 11

Archetypes Wield Power For Brands

Everything we experience in life is imprinted into our memories, and becomes a part of our subconscious mind. Some experiences are commonly held across all of humanity, as they describe common aspects of the human journey in a single idea or image, and when these common experiences are then depicted in art or literature, which has occurred thousands of times across different cultures, then these fundamental folksy ideas are called archetypes.

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