Senior executives frequently tell us how disappointed they are with new product launch performance.
NEW THINKING
NEW THINKING
Senior executives frequently tell us how disappointed they are with new product launch performance.
Discount voucher sites are all the rage. Groupon, Living Social and a host of other players are entering the mushrooming markdown market. This begs the question if discount sites are good news for brand value?
It never ceases to amaze me how many people don’t know how to define brand. This applies to people that don’t work in marketing, those that work in marketing and even worse those that work in brand. I think a brand is: