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June 2015 - Page 5 of 5 - Branding Strategy Insider

by Mark Di Somma

Brand Insights

Marketers Must Follow The Brand Insights

June 2, 20153 min

At his presentation at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, Chris Wren included this deceptively simple observation: “Follow the insights,” he suggested, “Wherever they may lead”.

by Mark Di Somma

Brand Strategy

5+ Essential Strategies For Brand Growth

June 1, 20154 min

As the strategist John Hagel has observed, the middle market is dying as market dynamics radicalize. At one end, the sectors that are scaling continue to expand footprint and influence; at the other, the long tail stretches further as the market fragments into more and more bit players fighting for a percentum of market share.

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