No doubt, it will be fascinating to witness in the coming year the machinations of health insurance marketers as they create competitive advantage for their brands against the backdrop of the Affordable Care Act or Obamacare implementation.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. We regularly answer questions from marketers everywhere. Today we hear from Dan, a VP of Marketing in New York, New York who writes…
Provocative question: Why do intellectual property law firms generally have such ugly brand identities?
We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with. Here are 7 ways your B2B brand can increase other businesses’ inclination to work with you.
My favorite saying is “Life is not a popularity contest”. It’s a maxim easily forgotten in these days of convergence. But in my opinion it’s more true in business than anywhere, and most true in terms of how companies need to think about their branding.
