The Ultimate Brand Champion
January 8, 20193 min
If you’re going to champion something, you have to be all in. You have to be willing to put “your face” on the line for it.
NEW THINKING
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Personal Branding - Branding Strategy Insider
Branding Debate: Are People Brands?
May 26, 20094 min
Back in February we touched on Michael Phelps and celebrity endorsements. The topic brought to light varying opinions on people as brands. Are they? I asked a few colleagues.
Mistaking People For Brands
June 19, 20083 min
Building brands a hundred years ago was hard work. Back then, consumers were uncomfortable with the idea of identifying with products and companies.
Personal Branding
January 25, 20083 min
I have been asked on occasion to help people with their ‘personal branding.’
The Brand Called “YOU”
July 30, 20073 min
First of all. What is a brand? A brand is a name that stands for something in the mind of the customer.