Do You Really Want To Build A Famous Brand?

In a world where popularity is the ‘it’ metric for so many marketers, have you really thought through how your brand would cope if all your wishes came true? If your brand strategy is based on building your popularity, here’s some things you might like to consider as you rush to be noticed. For many brands struggling to get a foothold or grow presence in cut-throat markets, the thought of being a household name is … Continue reading Do You Really Want To Build A Famous Brand?