Can the same brand take two quite different positions? Yes. And no. I don’t know if you saw this story recently (and no, I’m not going to talk about the politics) but it is intriguing from a brand point of view because it’s unusual to see one brand coming at the same topic from different angles to appeal to different audiences. Normally a brand owner would use different brand vehicles to address different priorities and … Continue reading When Brands Contradict Themselves